There was a time, early in my career, where I exhibited Tom Cruise levels of enthusiasm for the use of mobile websites in development projects. Sitting in meetings trying to convince clients that they could use a mobile site to deliver vital information and support to thousands of people at a time would trigger sofa-bouncing displays as I tried to convince them that it was possible.
And it worked - funders took the plunge, access to the mobile web has continued to grow, and I went on to lead the design and launch of over 20 mobile sites aimed at connecting audiences across Africa for fantastic projects ranging from sexual and reproductive health and rights (SRHR), to gender equality, to advocacy.
As time went by, however, I started doing less sofa bouncing and more soul searching. Showing off a website I’d designed to some friends, I once dissolved into tears because I knew that the site itself had very little chance of making a real impact in an area I cared deeply about. Not because it wasn’t well designed, but because of a number of fail-factors which I had by then become savvy to.Read More